The artist's logo is clearly placed on the top left side of the site. This also appears in the video which is an immediate link that is created. This helps to build the artists brand identity
There are constant plugs of the new single that has been released in the form of a button that takes you to the video, an option to play the track on the website itself and also an option to watch the video on the website. The main media product is the video so it is important to have it visible and easy to access through these different ways.
The website also has links to all the social media of the artist. Social media is a very vital platform in the modern age as it gives artists the freedom to interact with their fans and for the fans to feel more connected to the artist.
The main part of the website shows a picture of the artist and also a description of the artist. The description also pushes the music video and the various social media sites to keep the fans in touch with the artist
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