The first thing I did when making my logo, was picking the main colour. I wanted the logo to resemble a car licence plate because it reflects one of the conventions of rappers, showing off nice assets (cars and houses) I decided on the yellow design as it is a colour which makes it look like a licence plate and also resembles gold and links to jewellery. I used a sans serif font to make it look very contemporary as I am looking to appeal to a younger audience
I developed the basic design to get this design which is meant to reflect subverting against the norm as everything is crossed out.
I decided finally on this design that uses the same sans-serif font of licence plates and therefore reinforces the point further
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